Our Vision & Mission
In a world focused on profit and business, our key concept has always been about adding value and simplicity to life. Our mission is to serve you best and make your life more comfortable.
Guided by a panel of experienced visionaries, we strive to make this world a better place by ensuring sustainability and protecting the environment. It's all about the simple joys in life — and we hope Sanford brings them to you.
About Southfield Group
Sanford’s parent company, Southfield Group, is a global provider of home accessories ranging from dinnerware and cleaning products to torch lights and appliances. We maintain this diversity through a group of sister brands that cater to a wide array of needs.
Our Brands
Sanford
Sanford's core values are well defined in our tagline "Touching your life every day". We support each aspect of your daily activities while upholding the beliefs that distinguish Sanford in a world of profit-driven motives and commercialization.
Our brand ethics guide us to achieve high global standards and create a trusted name among our clients. Above all, we believe in sustainability — through quality, caring, diversity, happiness, and great service.
Flamingo
Flamingo introduces a wide range of premium quality kitchenware, dinnerware, home furnishings, plasticware, and cleaning accessories to meet the growing demand for quality products. We focus on style, convenience, and smart technology.
Faabi
Bring home a wide range of cleaning products, detergents and home utility ware with the promise of great quality and durability. Sanford focuses on the use of skilled workers, advanced technology and high quality standards to make your life easier.
Aizlife
Aizlife is a home essentials brand committed to simplifying modern household tasks through innovative, practical, and high-quality solutions. Specializing in cleaning and utility products such as mops, ladders, and cloth dryers, Aizlife is designed for families that value efficiency, durability, and smart design in their daily lives.